I remember those glass-clearing deflectors on the back of one of my parents' station wagons when I was a kid.
I would say those would make aerodynamics worse, not better. They increased projected frontal area, and as they blast air down the rear window, they would increase pressure drag aft of the deflector and increase the size of the trailing wake.
VG's could also increase projected area, but the theory (as I understand it) of placing them at the trailing edge of a vehicle is the tight vortices they create are supposed to extend the effective aerodynamic length of the vehicle: since the vortices would be drawn inwards in the low pressure area, they supposedly create a "virtual" boat tail, and minimize trailing wake.
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