You're talking about a lot of research being done for a custom tune for a 15 year old car. Your performance market is a lot stronger than the "mileage" market. Plus, these tunes will only work on a bone stock car. By the time a model is that old, many have been totaled in accidents, modified from stock, or the owners just drive them as cheap beaters, and don't invest a lot of money in them. Most likely you will spend far more money and time developing this tune, than you will make back selling reprogrammed ECU's.
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