Auto manufacturers' engineers are some of the best in the world; those companies have the budget, prestige, pervasiveness, and benefits required to attract them. It can be tough to out-engineer them at home.
However, we have different priorities. Things we do like this are customizing, not necessarily better engineering, just reconfiguring for the way we use our vehicles. They have to build a vehicle that can operate everywhere from the Arctic Circle to Death Valley, whether the driver is a wannabe race car driver, a soccer mom, or a hypermiler. They have to do it on the smallest possible budget and make it look more attractive to the general public than the competition's vehicle looks. There are plenty of other priorities that they have and we don't, but I don't need to list them all...
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