It really bothers me that they think they have just figured this out. I got a big jump in mileage just by switching to synthetic lube in my differential.
_____________________
No less than one third of a car's fuel consumption is spent in overcoming friction, and this friction loss has a direct impact on both fuel consumption and emissions. However, new technology can reduce friction by anything from 10% to 80% in various components of a car, according to a joint study by VTT Technical Research Centre of Finland and Argonne National Laboratory (ANL) in USA. It should thus be possible to reduce car's fuel consumption and emissions by 18% within the next 5 to 10 years and up to 61% within 15 to 25 years.
There are 612 million cars in the world today. The average car clocks up about 13,000 km per year, and in the meantime burns 340 litres of fuel just to overcome friction, costing the driver EUR 510 per year.
http://www.physorg.com/news/2012-01-...ption-due.html
__________________