On the front page of this site there is a news story about MPG-CAPS. How it got syndicated on Yahoo's News Page is beyond me, but I digress.
Here is a link to the story:
http://www.bellaonline.com/articles/art44900.asp
And this will be your first lesson in critical thinking. This lesson is mainly intended for people who can't smell the BS a mile away after reading the first line of this article.
MPG-CAPS Product Testimonies from people who tried MPG-CAPS and liked them so much, they became distributors! These testimonies were sent to me by the owner and he asked me to publish them.
At first glance the above sentence makes sense... kind of. When was the last time you liked a product so much you wanted to sell it? I've personally never done that, and odds are most people don't act that way either.
I love Papa Johns Pizza so much I decided to become a Pizza Delivery Guy. Yeah.... didn't think so.
Anyway, let's examine this statement a bit further. From the get-go the author is telling you that all of the opinions are biased. They are not objective. They do not come from a third party.
They might as well have said, "The following opinions are by people who WANT you to buy MPG-CAPS." When trying to be objective, stuff like this doesn't fly.
Another thing that should make you wonder is the source of the information. (...
These testimonies were sent to me by the owner and he asked me to publish them....) The author should have just said, "The owner of MPG-CAPS wrote this article for me and I just put my name on it."
Another line that should set off your BS detector is the following one:
Studies indicate that the average increase in fuel economy is 7-14%.
First of all, which studies? Ones conducted by the "owner?"
Secondly, I've read a number of research reports in my time, mainly in college and mainly regarding psychology. Regardless of the subject matter, the methodology is the same. I have NEVER seen a creditable scientific report claim an
average and then give a
range of numbers. An
average is not a range. They teach how to calculate averages in 7th grade pre-algebra. If these people are smart enough to invent a magic pill to increase your fuel economy I am left wondering why they can't do simple mathematics.
These items are found in the first few sentences. The rest of the article is full of other gems.
Based on these conclusions we can determine that something fishy is going on...
Put on your skeptic hats, and this has been lesson 1
Matt
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