I don't understand why it's a joke. It's just another financial incentive like cash back or low-APR financing, and it hits where people are really concerned right now. People are *****ing about recently high fuel costs, and Chrysler wants to sell more low-MPG vehicles; the promotion really gets their attention.
I looked at their website for the promotion, and they're using lower MPG for their estimates than their own vehicles get from the EPA.
If this promotion had been around in February when I leased my VW, I would have chosen a Jeep Patriot instead. I was having a tough time deciding; the VW is more comfortable, better equipped, and faster; but the Jeep is rated for better MPG, is more practical, and was already significantly cheaper. If I could then get gas anywhere I want for $2.99/gal for the length of my lease, it would have been more convenient (since I wouldn't have to shop for gas) and would have saved me even more.
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