Not to trample a dead horse or anything, but......
http://www.lubedev.com/smartgas/aword.htm
the psychology:
It is common for people to be skeptical about new ideas. Some few people thrive on new ideas. Certain magazines are loaded with new stuff. But in these instances, the word new means popular. Thus in reality many technical persons are terrified of new ideas because unknown fresh concepts threaten their egos and attack (in their perception) their rigid previously held concepts with which they are familiar and comfortable. That which is truly new is never popular at first. The two hundredth monkey has to agree before any popularity is possible along with acceptance in general. Some cultures will never tolerate that which is new or different because these cultures promote intolerance and resist any change. To them, any change at all is bad. No amount of proof or compelling data will alter the mindset of someone who feels threatened by what conflicts with their previously established technical concepts. You might as well be attacking their religion, by the amount of resistance they put up. These individuals may refuse to even try something that other people say works great. They refuse and/or deny even the possibility that something could behave contrary to their personal views, indicating not only a lack of expertise in the field but such a rigid pattern also loudly states that these individuals are close-minded. Such a person would be a bad scientist and lousy experimenter.
BTW I consulted with three psychologists on why people fear the new. One told me that many individuals are insecure and unsure of new ideas or devices that upset their territorial domain. The other said newness is like a disease that they might have to fight or compete against and this scares the daylights out of them. The unknown is a dark demon to these rigid guys. But if someone tells them something absurd that they want to hear--of course they will believe it.
Why bring up things like the previous paragraph? It is because I have been an inventor most of my life and seldom has anyone ever said, "Wow, that's a great idea, Lou. I can't wait to try it." Usually they walk away or find reasons why it will not work. Today I only ask reasonable and intelligent persons to test my stuff. Good marketing attempts to prepare a targeted segment of the public to accept a new product or at least not jump away in horror. It may even be COOL to reject a new product. The cool cynical approach is also amusing to many who are insecure and anxious to ridicule what is new.
Usually people ridicule the unknown or flatly state that it is impossible. Even when I show a working example, there is this stone wall of refusal to accept anything new or what seems contrary to their personal beliefs. These individuals are in the majority and typically cannot understand general principles in physics or chemistry or other sciences. Eventually I meet people who are open-minded and receptive to new concepts. But they are rare. Even in universities there are numerous individuals who remain close-minded. Few are willing to experiment in a truly inductive method without prejudice or rigid personal views. But however one tests or experiments, one thing must be absolute--MAKE BUT ONE CHANGE AT ONE TIME.
http://www.lubedev.com/smartgas/quickies.htm
the testing:
The best route for testing mileage is away from the city. Drive no more than 150 miles both ways. Or at least 10 miles both ways on a level road with a ScanGauge. Pick similar weather conditions for consistency during these test runs. Avoid mountains and use the same familiar freeway. Record the exact times and conditions for each mileage run as well as your average speeds and weather conditions. Speed is important. 50 MPH gives better MPG than 70. Record any and all changes made to the car. Use no trick additives in your base gas or you will taint the results. Do not add any substance during the trips to get your important baseline readings. And if possible use a video camera for verification and control. When you attempt to test mileage, you must also record the length of time and miles on your oil. Oil becomes used the minute you start your engine.
And all used oil is a combination of gasoline and oil. The gasoline just gets in there the longer you drive. Plus you will find that brand new oil delivers the best mileage and that an excellent filter is a great help. The real question is how well do your oil and filter handle the gasoline dilution?
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Imagine a 50-percent reduction in the use of automotive fuel in the U.S. THIS IS INDEED POSSIBLE and it could be implemented very quickly. In our own cars we have exceeded 50-percent reductions. 1995 Neon went from 26 to 62 MPG. 1995 Mazda went from 13 to 44 MPG. 1996 Olds went from 12 to 33 MPG. And we are not done improving yet.
NOTE: this is steady speed highway testing...no driving techniques used. This is a "system". one "system" among several.
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a new policy....I intend to ignore the nescient...a waste of time and energy. 
The claims range from misleading to false.
Linear Mode
