Quote:
Originally Posted by cfg83
Instead, the SUVs get the hybrid drive trains first because the profit margin (not the MPG!) will be bigger, .
CarloSW2
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Think of it this way - and someone else hit the nail on the head with trickle down... The technology is EXPENSIVE. That's why the Prius was sold at a loss originally (not so much anymore). The cost of R&D Toyota invested was huge, and that entire cost fell onto one vehicle (originally). But now Toyota is sharing tech so more vehicles share the burden of future R&D and return on investment
If, for right now, these projects can get more funding immediatly - think of how much better the technology will be in just a few years... And capable of being implemented into smaller vehicles...
But, that's an ideal situation.... You can't depend on trickle down [anything] to happen - you can only show that it did happen after the fact.
Now - if the masses wanted these fuel sipping cars... Well, it wouldn't be larger vehicles getting these systems. But as you know, it's easy to change the minds of auto mfr's - just change the minds of the people... Err, wait - that's the hard part, changing the minds of the majority (especially when it's embedded in culture)
But yes, follow the money.... I'll eat my shorts when I see any business - even a "green business" do something that will put them out of business :P After all, if they do - that's not a business at all, it's a charity
Something I won't eat my shorts to :P