Quote:
Originally Posted by theclencher
I've always wondered, if they are going to promote x product at x amount off the price, WHY DON'T THEY SIMPLY REPRICE THE DANG THING and save all the paperwork and hassle??? It must be because of the failure of a significant portion of rebates.
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It would seem logical as you say ., just to lower the price for the promotional period and then raise it again.
But I can imaging 3 possible reasons why they do it this way instead.
Firstly , people love thinking that they are getting something for free.
Cheap is good , but free seems better.
So the rebate (refund) idea may have a psycologicaly proven adavantage over just a 50% off sale. (I have no proof of this)
Second . many people buy under this idea with the intention of sending in the coupon but never do.
So the company has benefited from the campaign with a sale by getting the customer but didn't have to cough up the dough of the rebate.
..and my 3rd idea.
Many people are dum.
If you have a 50% off promotion on some product and a beatnick comes in a buys it , next time he comes he may balk at buying again because he thinks , ?if they can sell it at that price for the month , then they must be making so much profit that they should do it at that price all of the time?
Rebates make the customers feel like winners., and for sales , thats a good thing., but if the rebates dont get honnored , they feel skrewd , and thats realy not a good thing.