A recent thread on another
A recent thread on another forum brought up the topic of denial. It probably does play a role since we are relatively early in the game right now. Accepting the possibility of dramatic change is not something humans do well, in general. We resist passively by going on about life as we always did, and sometimes we resist actively by doing the exact opposite of what we know we should be doing. Most people fit into the former category, and a good example of the latter is the person in a large SUV or truck who tries to drive up the tail pipe of every Prius and Insight on the road. That's not plain stupidity, it's an act of rebellion.
People will change with time depending on how things go. If something very bad happens in the middle east and we come up short of fuel, you better believe people will change relatively quickly. But that requires necessity to change, not just higher prices than we are used to. Pure economic pressure will result in a longer transition.
So the short answer is this: The average North American will care when he is forced to care, like the Europeans with their $6 gasoline. It requires pressure beyond the point at which we can still talk ourselves into believing that everything is OK. We will get there.
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'07 Toyota Prius
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