Your biggest savings in a fridge is going to come from either a) insulating the outside, or b) insulating the inside.
And by inside, I mean that if you are opening the door to get a 16oz jar of sour cream, there's no reason to expose the entire contents of the fridge to ambient (i.e. summer) temperatures.
Supermarkets already know about this, that's why they have plastic flaps hanging from the ceiling.
Cost of plastic flaps?
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