Modern cars are equipped with more than 100 sensors that create a constant stream of data. Measuring things like location, performance, physical parameters and driving behavior, often several times per second...
https://www.statista.com/chart/8018/...fa8b-295593741
If I'm understanding this data right, your connected car data is being resold for about $575 per car per year.
https://www.statista.com/outlook/320...car/worldwide#