Yeah, I think this is a question a lot of companies are facing right now: is the cost of app development worth it if the sole purpose is marketing? We're two Web developers, so we don't have the expertise in house to develop a native app for the various mobile platforms. That means hiring developers who are very much in demand right now. If the only goal is exposure, that is expensive exposure.
As Matt said, we're going another route by providing an API. Until then, we have Fuelly Mobile and entering data via SMS. Those are good methods of entering data on a phone.
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