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Creating an app really isn't that hard, nor is the authentication. I understand you may not do that kind of programming, but really it would be as simple as creating a few stored procedures for the database to take the needed parameters. One to log in, one to return your info (cars, etc.), and a web service that other programmers can access, so that they can write apps. I suggest this instead of hiring someone to do it, because there are many mobile app programmers (myself included) out there who will write an app and share it with others. My realm is limited to Windows Mobile when it comes to phones, but others can write apps for Blackberry, iPhone, Android, etc. There is no shortage of people who will write an app like this. Then, if you like, you could choose to showcase the best of them, and either host them here as downloads or provide links to their download sites.
Yes, I understand your point that you have the mobile website, but for me that means opening Opera, which is a far more complex (read takes longer to open) application than one that I would write for my phone to leverage your API. I could create the form to be ready to fill in, as I could have it store login info on the phone if the user chooses, it could send the info, receive a token for the session, all very quickly. I could have the controls large enough to be finger friendly (for touch screens), or smaller for phones without touch. I wouldn't have to wait for a page to load, then login, then wait for another pageload, then scroll to the fields.... you get the idea. Yes, there is some "cool" factor to it, but there is really more to it than just that.
Something to consider...
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Funk 
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