I hope that Tesla is successful with this new car. I think that a lot is riding on this Model 3 for the company to be successful. The compact luxury sedan market is one of the most competitive, and I’m hoping that the 276,000 deposits that Tesla received for the Model 3 is indication for it to do very well. It is priced at $35,000 to compete in this class.
The top four best selling small luxury sedans of 2015 were:
BMW 3-series (94,527 units)
Mercedes C-class (86,080 units)
Acura TLX (47,080 units)
Lexus IS (46,430 units)
Even if only half the people will buy the Model 3 that put down deposits, it will still outsell the above listed cars. The compact luxury sedan market is very important to car makers because as people become wealthier they can eventually buy a bigger nicer car from the same manufacturer. Tesla already has a Model S waiting for these people. Now I know that sedan sales are decreasing due to SUVs and cross overs, but Tesla has the Model X as well.
In addition, Teslas have no dealer mark-ups, you buy the cars directly from Tesla cutting out the annoying middle man. And the Model 3 will come with autonomous driving regardless of the trim level. I also like the Spartan interior a lot:
Now, I know what you are thinking looking at this picture: “where are all the HVAC vents?” In a rush to get to market, they won’t be ready for launch. Tesla will make them available as downloadable content for the appropriate season
I’m just kidding, they will probably add the vents or they are hidden.
Here is the Model 3 with a “Dodge Viper” sticker that I would prefer:
Or if you are an Aston Martin fan, here is a fake grille sticker for you: