I have heard of this before, but the efficiencies you are quoting are with an optimized system, a headlight has a few serious issues.
1.Headlights front glass acts like a diffuser to homogenize and direct the beam, which would make the sharp focus necessary to heat the single filament impossible.
Assuming that somehow was not an issue, the pointing accuracy of the reflector to heat only one filament, and not the other would be pretty tight.
2. The two filaments are thermally connected at the base, and are in a vacuum, so the unheated one would soon reach nearly the same temperature as the hot one reducing the temperature difference and output.
3. Sunlight delivers about 1 kw / sq meter, the small amount of sunlight that a headlight would intercept would be a fraction of this.
4. Headlights are heavy and expensive, and would be pretty lumpy glued to a car roof
Sorry, I think I will stick to solar cells.