This is from the SAE paper and featured in this
article, by Volvo?s Dr Simone Sebben (SAE paper 2004-01-1307). It shows the contribution to drag from different parts in the automobile.
Interestingly enough, the exterior is only 32%. This indicates that with some modification, the target should be a 68% drag reduction on a standard car (although that is certainly pushing things, it does give us something to shoot for). So perhaps anywhere up to a 40-50% drag reduction is possible if we fare the car correctly.
This also allows us to estimate the reductions various modifications would bring.
e.g.
Grille blocking: 30% (allowing some holes for ventilation)
Front wheel skirt and deflector: 13%
Rear wheel skirt and deflector: 7%
Undertray: 15% (all the other misc stuff added together)
Door shaving, caulking etc: ? This comes off exterior.
Remember, this is for one particular car. Each particular car will have its low hanging fruit.
Question: is this believable?
I think so. Consider that the average auto might have a Cd of 0.35. If all these can be applied and we get 33% of the initial drag, then that is roughly 0.12.
Obviously we aren't going to get down there that far as each modification cannot remove the associated drag completely, but seeing as the prius hasn't even attended to all of these issues and gets a 0.26 Cd, obviously there is some room for improvement.
__________________