I'm putting air dams in front of my tires too.
The rear one which I added a while back seems to have helped me reach more often 27MPG on highway, though it is very hard to be definitive about this since there's so many factors that come into play.
My application is a 2002 CR-V SUV, so very high off the ground. Removing air from under the car is not an option for Cx, so I want it to flow as best as it can.
If you look at modern cars, you'll see the air dams for the rear tires are just tiny square brackets, no angling, so I suspect that they measured it as being the best solution.
I just did the front ones, yet untested:
The front dams are not like mine, they usually are 1/2 tire in size, and I don't know why. Different constructors place them at different locations, often covering the 1/2 inner side of the tire. My CR-V's design is odd, with the wheel mostly uncovered by the underside fender, which is atypical. Maybe it is to improve the off-road passing ability. Maybe it is a different aerodynamic solution. Time will tell.
My Wheel Airdams
Here's the rear ones, with angles...