From what I have read, placement, size & shape of front wheel deflectors is reasonably important.
Properly designed front wheel deflectors can reduce Cd by about 0.01, according to SAE paper 2004-01-1307 (based on the specific vehicle tested - unnamed in the reference I saw):
Quote:
However, [...] while these deflectors can reduce drag, if they are too large, drag can actually be increased. Further, in nearly all cases, the flat deflectors cause an increase in front lift.
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They went on to show the results (with effect on lift & drag) of 4 or 5 variations, with changes in size, distance from the wheel, and width. Each had varying effects. Too large, too wide & too far forward actually increased both drag and lift.
I think a 3d shape would reduce the lift & forward placement problems right off the bat.
You'll note on most cars with the plastic slats ahead of the tires, they rarely extend out as far as the outside of the tread. This is to avoid deflecting airflow sideways excessively (increasing drag).
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